So that’s what TerraCycle did with those Clif Bar wrappers I sent them.
If you’ve been trying to figure out what to do with all those wrappers, or at the very least felt less green every time you threw one out, TerraCycle, one of the earliest innovators in upcycling (taking something and making a higher level use for it, if possible using it in its original form), have come up with an alternative. First with Clif Bar, then with Kashi, Bear Naked, and Odwalla: Collect the used packaging and other hard to recycle materials and turn it into new products like this messenger bag.
How? They have what are called “Brigades,” which are free collection programs where people like yourself can collect and send in, postage paid, all those energy bar wrappers and granola packaging you’ve got, earning 2 cents per item towards the school or charity of your choice. And TerraCycle have collected massive numbers of wrappers already, saving them from landfills.
That’s great and all, but what about the bag? What we like best about the bag is the simplicity and durability of it. 31 The strapping is heavy duty and the Clif Bar wrappers are extremely durable. Plus, just as important, it is a fun unisex bag to walk around with that people notice.
To see a full line of everything TerraCycle makes from wrappers and more go to www.terracycle.net.
Matthew Reece is a thinker, doer, creator, always looking to push things forward. Matt has been involved in cycling, running, and triathlon for years as a participant, industry professional, event producer, and corner sweeper. Seeing the need to fill the void where he left off as former publisher of Liberty Sports Magazine and producer of the Endurance Sports Expo, Matt launched Movement Sports to bring the stories and information to the endurance audience. In addition to Movement Sports, Matt is also the Creative Principal behind Pushworks Creative, pushworkscreative.com.